Very Special Kids
2023
Very Special Kids
Very Special Kids has been providing support to Victoria’s sickest children and their families for 38 years. That support got a massive boost recently with the unveiling of the charity’s new, world-class hospice on its annual matched giving day fundraiser.
A record $822,073 was raised on the November 21 giving day, known as A Very Special Day, as VSK, its families and supporters celebrated the opening of the newly rebuilt Very Special Kids House.
The state-of-the-art centre in Malvern – the only one of its kind in Australia and the only children’s hospice in Victoria – is designed as a bright home away from home for children and young people with life-limiting illnesses.
Featuring spaces for music and art therapy, a wheelchair-accessible playground, a hydrotherapy pool, and a very popular resident therapy dog called Jaffa, the new hospice makes a real difference in the lives of sick children and their families when they need support most.
Services
PR strategy
Media relations
Media monitoring
Strategic communications
45
pieces of coverage
28m
total combined reach
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![A woman with long dark hair is reaching out with her hand. She is wearing a red jacket over a printed top, and has a third eye drawn or placed on her forehead. She appears to be in a setting with fluorescent lighting and office furniture in the background.]()
Village Roadshow
Everything Everywhere All At Once - but in Melbourne.
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![Haymes Paint]()
Haymes Paint
Communicating with colour.
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![A young girl and an older man sitting outdoors, both wearing blue knit hats with pom-poms. The girl is smiling, laughing, and pointing, while the man looks at her with a smile. They are enjoying a moment of happiness together.]()
FightMND
Taking the fight national.
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![Children and adults celebrating during a sports event as a child in sports uniform is lifted and catches a red oval-shaped football in the air, with others holding buns or bread around them, outdoors during daytime.]()
Four'N Twenty
Capturing re'mark'able moments.
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![Social media campaign for Lendlease]()
Lendlease
Connecting and growing communities.
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![Photo of two modern glass high-rise buildings against a blue sky, with an older stone building in the foreground.]()
Rothelowman
Bringing humanistic design to life.
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![A man wearing a navy blue polo shirt standing outdoors near a building with stairs and green trees in the background.]()
Melbourne Legacy
Helping families of veterans access support.
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![Night view of a backyard with a swimming pool, outdoor seating area, and a brick house with large windows and a covered patio.]()
Kay & Burton
Showcasing Melbourne’s luxury listings.
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![White house with a porch and large windows, surrounded by a green lawn with rocks and small plants, a tree with sparse branches, and a fenced backyard, during the day with a partly cloudy sky.]()
Philip Webb
Unrivalled industry experience and insights.
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![Two young girls practicing infant CPR on a doll at a CPR training event outdoors, with a red and white tent in the background.]()
Pacific Werribee
Inspiring the next generation of medical professionals.
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![A modern multi-story building interior with a tall central column and multiple curved levels with railings, viewed from below.]()
Bates Smart
170 years of transformational architecture.
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![A young boy playing drums with an adult instructor in a music classroom, surrounded by musical instruments and colorful ukuleles hanging on the wall.]()
Very Special Kids
A very special campaign.
