Pacific Werribee

2023

Werribee Ward Activation

Arize is proud to have been part of Pacific Werribee’s Werribee Ward activation, which aimed to encourage learning and teach the local community about looking after newborn babies whilst also encouraging primary school kids to consider a career in STEM (science, technology, engineering, and medicine).

A display in a shopping mall with signs that read 'Baby Care Werribee Ward' and icons illustrating baby-related products, set up at a counter with cash registers.

Our team harnessed a multi-disciplinary PR and communications approach, which combined traditional media relations with a social media influencer campaign.

Over the six weeks, we were able to achieve truly meaningful results, positive brand sentiment and ultimately drive traffic to the school holiday activation.

Two healthcare workers, a woman with dark hair and a woman with pink hair, dressed in navy scrubs, are at a booth in a shopping mall. The woman with pink hair is holding a baby in white clothing, and the woman with dark hair is holding a doll. The booth has signs that say 'Baby Care Werribee.' There is a scale and a digital device on a red table, with a red-roofed display behind them.
Newborn baby in a hospital incubator with medical staff nearby.

Services

  • PR and communications strategy

  • Influencer engagement

  • Influencer management

  • Media relations

  • Media monitoring

1.04M

total reach

A young girl wearing a medical uniform and stethoscope is handing a pink cloth to a woman with brightly colored pink hair and glasses at a medical setting. A baby is being held by the woman, looking up at her.
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