FightMND
2022 - present
Big Freeze 9
The Big Freeze is an annual spectacle at the ‘G marked on every AFL fan’s calendar.
It is an iconic fundraising campaign that blends the best of footy, passion, celebrities, and the renowned blue beanie… but what’s most important is that it raises vital research for Motor Neurone Disease (MND) research and care. Arize proudly joined forces with the FightMND team for Big Freeze 9, helping them make a bigger splash across Australia - and ultimately helping them get one step closer to their vision of a world free of MND.
There was no better feeling than going ‘all in’ through crafting meaningful communications, and helping to raise an incredible $15.8 million.
Services
End-to-end social media management and strategy
EDM creation
Graphic design
Live event support
Various digital Marketing Communications support, advisory and strategy
+11k
followers
900+
posts published in six week period
9m
people reached (increase of 41% from 2022)
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![A woman with dark hair is throwing a paper object, with an expression of surprise or anger, in an indoor setting with overhead fluorescent lights.]()
Village Roadshow
Everything Everywhere All At Once - but in Melbourne.
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![Haymes Paint]()
Haymes Paint
Communicating with colour.
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![An elderly man and a young girl, both wearing blue knit hats, smiling and enjoying a moment outdoors. The man has a black jacket with 'FIGHT HND.' written on it, and they are sitting on a wicker chair with greenery in the background.]()
FightMND
Taking the fight national.
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![A group of children and a coach celebrating a sports victory outdoors as a young boy is lifted above the crowd, reaching for a red football while holding cookies, with a clear sky and trees in the background.]()
Four'N Twenty
Capturing re'mark'able moments.
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![Social media campaign for Lendlease]()
Lendlease
Connecting and growing communities.
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![Tall modern glass building next to a historic stone building with flags in front, against a bright blue sky with some clouds.]()
Rothelowman
Bringing humanistic design to life.
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![A man with short brown hair and blue eyes standing outdoors near a brick building with stairs and greenery in the background. He is wearing a navy blue polo shirt with an 'Legacy' logo.]()
Melbourne Legacy
Helping families of veterans access support.
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![Night view of a backyard with a swimming pool, outdoor seating area, and a two-story brick house with a covered patio. The house has large windows, string lights, and is surrounded by trees and greenery.]()
Kay & Burton
Showcasing Melbourne’s luxury listings.
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![A suburban house with a small front yard, trees, and a driveway, taken during early evening or dusk.]()
Philip Webb
Unrivalled industry experience and insights.
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![Two women and a young girl practicing infant CPR on a doll at a public event, with a sign in the background that reads "Baby Care".]()
Pacific Werribee
Inspiring the next generation of medical professionals.
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![Looking up at a modern, circular multi-story building's interior with illuminated arches and balconies, showcasing sleek design and symmetry.]()
Bates Smart
170 years of transformational architecture.
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![A young boy sitting and playing drums while an adult man, possibly a music teacher or therapist, smiles and guides him in a music classroom decorated with colorful ukuleles and a guitar, with drums and musical instruments around.]()
Very Special Kids
A very special campaign.
