May 2022 - June 2023
Melbourne Legacy
Victorian Veteran Family Services
Melbourne Legacy is a special organisation with a long history of helping the families of veterans. Most recently, they have stepped up to help the family members and support persons of veterans during the Royal Commission into Defence and Veteran Suicide. During this difficult time, it was important for people to understand the extended services and how to access them.
Arize was responsible for the social media strategy for Melbourne Legacy’s Victorian Veteran Family Services (VVFS) campaign. A campaign centred on creating impactful and meaningful content to help spread the word about the VVFS.
It was an honour to help Melbourne Legacy extend the reach of this campaign and these important services to the veteran community.
Services
key messaging development
content creation and curation
animation
video production and editing
graphic design
Over 7,000
content engagements
Over 50,000
total reach
VVFS posts performed better than
90 percent
of recent Melbourne Legacy posts
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![A woman in a floral shirt and red vest is reaching out with her hand, with a surprised or alarmed expression on her face. She has a googly eye placed on her forehead.]()
Village Roadshow
Everything Everywhere All At Once - but in Melbourne.
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![Haymes Paint]()
Haymes Paint
Communicating with colour.
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![An elderly man and a young girl sitting together outdoors, both wearing blue knit hats. The man is smiling at the girl, who is laughing and pointing at her face.]()
FightMND
Taking the fight national.
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![Kids and adults celebrating a sports victory by holding a young boy up in the air, who is catching a red rugby ball. The scene is outdoors on a sunny day with trees and sky in the background.]()
Four'N Twenty
Capturing re'mark'able moments.
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![Social media campaign for Lendlease]()
Lendlease
Connecting and growing communities.
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![A modern glass high-rise building with a grid-like pattern and balconies on the left, next to an older stone building with flags hanging from its facade. The sky is partly cloudy.]()
Rothelowman
Bringing humanistic design to life.
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![A man wearing a navy blue polo shirt with a logo and text that says 'LEGACY' stands outdoors in front of a building with dark brick steps and green trees in the background.]()
Melbourne Legacy
Helping families of veterans access support.
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![A backyard scene at dusk with a swimming pool in the foreground, surrounded by lounge chairs and lush greenery. In the background, a two-story brick house with large windows and an illuminated patio area featuring seating, string lights, and plants.]()
Kay & Burton
Showcasing Melbourne’s luxury listings.
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![A house with gray siding and a metal roof, featuring large windows and a small front porch with steps. The yard has trimmed bushes, trees, and a grassy lawn with rocks, under a partly cloudy sky.]()
Philip Webb
Unrivalled industry experience and insights.
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![Two young girls practicing infant CPR on a training mannequin at a community event with a 'Baby Care' sign in the background.]()
Pacific Werribee
Inspiring the next generation of medical professionals.
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![Looking up at the interior of a modern multi-story building with curved white and gray walls, illuminated by white LED lights, and railings around each floor.]()
Bates Smart
170 years of transformational architecture.
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![A young boy is sitting at a drum set with a music teacher guiding him, in a music classroom with colorful instruments on the wall and a guitar on a stand.]()
Very Special Kids
A very special campaign.
