NPMI

2021 onwards

NPMI

Arize worked with NPMI (NPM Indigenous) to communicate CEO Daniel Afonso’s call to the construction industry to harness the underutilised Indigenous workforce, to enhance indigenous employment levels and help mitigate the labour shortages in the industry.

 

A man wearing a high-visibility safety vest with the logo 'NPM' standing outdoors, with a background of trees and a construction site.

Arize secured major Tier 1 coverage for NPMI – both on TV with ABC and in print with The Australian – which was fundamental in not only driving greater awareness for NPMI, but also answering the timely questions surrounding Australia’s workforce and promoting their CEO as a thought leader.

Throughout the campaign, we were committed to maintaining strong media relations to promote meaningful engagement for NPMI.

Man wearing an orange safety shirt leaning against a black and white vehicle with NPM Indigenous logo and safety stickers, standing outdoors in front of a fence and cloudy sky.
Modern office lobby with a sitting area featuring a grey sofa with orange and white pillows, an orange armchair, and a black round coffee table with a potted plant. There is a large potted plant next to a black partition, a colorful abstract wall art, and a glass wall behind the sitting area revealing more of the office space with desks and chairs.

Services

  • PR strategy

  • Media relations

  • Media training

  • Media monitoring

  • Strategic communications

  • Thought leadership

  • Campaign data points

Two men standing on a lawn, one holding a shovel. One man is wearing an orange shirt and khaki shorts, the other a black shirt and jeans. They are smiling and standing near a pink basket. There are houses, trees, and parked cars in the background.

17.7M

total reach