Influencers
Influencer engagement
For certain brands, influencer engagement can be just as effective at getting your message out into the public sphere as securing a piece of tier one media coverage. Arize takes a highly strategic approach to influencer engagement, whereby we look at the influencer’s engagement rates, values, and audience demographics when selecting advocates on behalf of our clients to ensure the partnerships feel authentic and aligned. When done right, influencer engagement can successfully raise awareness, educate consumers, and sell a product through clever and strategic third-party endorsement.
Influencer engagement refers to engaging people with influential profiles on social media to promote a product or service, or to simply tell a story to their audience via their own platform. When done successfully, their audience feels like they are being shared information by a friend rather than told to buy something. This method has been proven to be an extremely effective way of reaching a targeted audience in a way that feels genuine.
How: is included
Arize’s influencer program is driven by data and statistics to ensure we are engaging the right people to talk about our clients. With many brands fighting to be seen and heard via third party advocates, social media can become an oversaturated playing field. Arize leverages our network of longstanding contacts to gain access to a high calibre of talent and reviews influencer data and insights to ensure your brand is engaging the right people. This approach consistently delivers results for our clients.